Powered by inspiresport and partnered with some of the world’s best soccer academies, Generation Adidas International’s expertise in soccer and travel logistics will ensure a smooth trip. The quality and credentialing standards we maintain provide coaches and parents with the necessary assurances that their children will be safe and well cared for while overseas. We are proud and excited that you have chosen us and our hope is that every player, coach, and parent that participates in one of our unique trips will have a positive, life-changing experience.
Generation Adidas International - Delivering The Ultimate Youth Soccer Tours in Europe: The History
Generation Adidas International was born when, at the age of fifteen, founder Billy Hartman was one of a few American soccer players to have the unique opportunity to train at an English Premier League professional youth academy. Training during the summer of 1980 at Aston Villa FC Academy was a defining moment in not only his development as a soccer player, but also his growth as a person. That summer was truly an experience of a lifetime for Billy and the true catalyst to what is now ‘Generation Adidas International‘.
In 2002, the partnership with Adidas was formed and what went on to become Generation Adidas International was launched. At that time, Billy knew that with the partnership and commitment of adidas to grassroots US soccer, the business could become a leader in the world of international youth development. Over two decades later, his original vision has proven to be true – there is an insatiable desire in the players, coaches and parents of America to expose their children to the best that our sport has to offer and who share our passion for the beautiful game.