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Generation Adidas International
Generation Adidas International
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    • About Generation Adidas Intl.
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  • Home
  • Programs
    • Programs Overview
    • Manchester United Soccer Schools Program
    • Real Madrid Foundation Program
    • Juventus Program
    • SL Benfica Program
    • Celtic FC Program
    • Feyenoord Rotterdam Program
  • Tournaments
  • Coach Education
  • About Us
    • About Generation Adidas Intl.
    • Meet the Team
  • News
  • Contact Us

A Soccer Company Run by Soccer People

Powered by inspiresport and partnered with some of the world’s best soccer academies, Generation Adidas International’s expertise in soccer and travel logistics will ensure a smooth trip. The quality and credentialing standards we maintain provide coaches and parents with the necessary assurances that their children will be safe and well cared for while overseas. We are proud and excited that you have chosen us and our hope is that every player, coach, and parent that participates in one of our unique trips will have a positive, life-changing experience.

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View Our Current Soccer Programs

  • Manchester United Club Crest

    Manchester United

  • Benfica Badge

    Benfica

  • Celtic Badge

    Celtic

  • Juventus Badge

    Juventus

  • Feyenoord Badge

    Feyenoord

  • Real Madrid Foundation Badge

    Real Madrid

The History

Generation Adidas International was born when, at the age of fifteen, founder Billy Hartman was one of a few American soccer players to have the unique opportunity to train at an English Premier League professional youth academy. Training during the summer of 1980 at Aston Villa FC Academy was a defining moment in not only his development as a soccer player, but also his growth as a person. That summer was truly an experience of a lifetime for Billy and the true catalyst to what is now ‘Generation Adidas International‘.

In 2002, the partnership with Adidas was formed and what went on to become Generation Adidas International was launched. At that time, Billy knew that with the partnership and commitment of adidas to grassroots US soccer, the business could become a leader in the world of international youth development. Over two decades later, his original vision has proven to be true – there is an insatiable desire in the players, coaches and parents of America to expose their children to the best that our sport has to offer and who share our passion for the beautiful game.

Timeline

2022

Qatar World Cup 2022

Specialty program to 2022 Men’s World Cup in Qatar.

2022

Exclusive Partnership with Manchester United

Generation Adidas International launch program with Manchester United Soccer Schools as part of an exclusive partnership.

2021

Acquisition by Portman Travel Group

Generation Adidas International is acquired by the Portman Travel Group and the subsequent creation of Destination Sport Group, Portman’s standalone sports division which includes inspiresport, Sportsbreaks.com, Destination Sport Experiences, Clarity Sports Travel and Amaze DM.

2019

Women’s World Cup 2019

Specialty program to 2019 Women’s World Cup in France.

2016

Euro 2016

Specialty program to European Championship in France.

2015

Women’s World Cup 2015

Specialty program to Women’s World Cup in Canada.

2014

Expansion

Program expansion with S.L. Benfica and Real Sociedad.

2012

Generation Adidas International is Born

Rebranding from adidas International Training Program to generation adidas international.

2011

Expansion

Program expansion with AC Milan.

2010

Expansion

Program expansion with DFB German Soccer Federation.
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What Makes Generation Adidas International the Number One Choice for Soccer Clubs?

  • Dedicated Tour Directors

    We’re here to make sure your tour runs perfectly, so we offer support from booking right through to departure. Once you arrive your dedicated bilingual tour director is available 24-hours a day to ensure the trip runs smoothly.

  • Advice & Guidance

    As specialists we offer the best products and an unrivalled level of personal service. We offer guidance and advise to make sure your tour gets off the ground including options for Erasmus+ Funding.

  • World-Class Connections

    We work with the world’s elite sports clubs and teams. This means access to awe-inspiring grounds and the best professional facilities, to get the most out of your preseason preparations.

  • Help Getting Started

    When you get in touch our dedicated team of regional youth development directors will offer personal support and answer any questions. We’ll talk to you, tailor a package and host a presentation evening with no obligation.

  • Competitive Pricing

    We have transparent costs and guaranteed tour prices with no last minute increases. You will also benefit from one free staff place for every 10 players.

  • Quality Accommodation

    Our experience allows us to offer the best accommodation in quiet and safe areas, either in close proximity to the training grounds or at a resort-style complex with appropriate leisure activities available.

Find out more about Generation Adidas International here...

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Stories, updates and insights
  • INSPIRESPORT ANNOUNCES NORTH AMERICAN EXPANSION
    3rd November 2021
  • Logos of Clarity Sportsbreaks.com and inspiresport
    INSPIRESPORT ACQUIRED BY PORTMAN TRAVEL GROUP
    18th May 2021
  • Inspiresport named as preferred travel partner for Celtic FC’s North American International Club Partners
    10th September 2019
  • Girl goalkeeper looking at football pitch
    How the FIFA Women’s World Cup is shaping attitudes towards women’s football
    29th July 2019
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