generation adidas international was really hatched over 30 years ago when, at the age of fifteen, I was one of a few American soccer players to have the unique opportunity to train at an English Premier League professional youth academy. Training during the summer of 1980 at Aston Villa FC Academy was a defining moment in not only my development as a soccer player, but also my growth as a person. That summer was truly an experience of a lifetime and the true catalyst to what is now ‘generation adidas international‘. In 2002, I partnered with the world’s greatest soccer brand and launched generation adidas international. At that time, I knew that with the partnership and commitment of adidas America to grassroots soccer we could become a leader in the world of international youth development. A decade later, my original vision has proven to be true – there is an insatiable desire in the players, coaches and parents of America to expose their children to the best that our sport has to offer and who share our passion for the beautiful game.

generation adidas international is a soccer company run by soccer people. Advised by some of the world’s top academy directors, our expertise in soccer and travel logistics will ensure a smooth trip. The quality and credentialing standards we maintain provide parents and coaches with the necessary assurances that their children will be safe and well cared for while overseas. We are proud and excited that you have chosen us and our hope is that every player, coach, and parent that participates in one of our unique trips will have the same positive, life-changing experience that I had over 30 years ago while training at the youth academy of Aston Villa FC.

Our Best,

Billy Hartman – CEO

German Arguelles – COO

our history

The Beginning…

Billy Hartman founded The International School of Soccer.

German Arguelles founded eSoccer

Offices were established in Atlanta and Madrid.

Newcastle United was the first professional club partner.


Agreement with adidas U.S.

The International School of Soccer rebranded to adidas International Training Program

Massive expansion…

Relationships established with Real Madrid Foundation, Chelsea, and Liverpool.

Relationships established with Ajax, Bayer Munich, and Bayern Leverkusen.

Established a relationship with MLS (Major League Soccer) and Royal Spanish Football Federation.


adidas Internatianal Training Program and eSoccer merge their businesses. 

Program expansion with Disney and Fluminense.

Program expansion to South Africa.

Program expansion with DFB German Soccer Federation.

Continued expansion…

10 year anniversary! 

Program expansion with AC Milan.

Rebranding from adidas International Training Program to generation adidas international.

Specialty program to Women’s World Cup in Canada.

Program expansion with S.L. Benfica and Real Sociedad.

Specialty programs expansion…

Specialty program to European Championship in France.

Detail Oriented…

Built our own proprietary IT system to provide the best user experience possible.

Our passion for what we do transfers into our programs

positive feedback
teams traveled
matches played
academies visited
training sessions
players trained

Do you need a training program for your players?