afc ajax select program

exclusive benefit for top adidas U.S. youth soccer clubs

generation adidas international is proud to offer top tier adidas youth clubs in the U.S. an exclusive soccer experience in the Netherlands through its partnership with one of the most famous soccer  clubs in the world – A.F.C. Ajax. The Ajax Academy facility is named ‘De Toekomst’, which means ‘future’ – a fitting name given Ajax’s reputation for developing top Dutch talent from a young age. In fact, most of the current Ajax starters have developed their skills in this Academy. It is considered by many to be the best Academy in the world. Come experience Ajax’s youth development philosophy firsthand while visiting the beautiful city of Amsterdam.

Ajax is the most successful club in the Netherlands and has always played in the highest league, the Eredivisie, since its foundation in 1956. They have won 33 Eredivisie League titles, 18 Dutch Cups, and 8 Dutch Super Cups, as well as 4 UEFA Champions League titles, 1 UEFA Cup, 3 European Super Cups, 1 European Winners’ Cup, and 1 FIFA Club World Cup.

The legendary Dutch soccer club A.F.C. Ajax is known all over the world for being a club of homegrown talent.  Some of the most notable players to come through the Ajax youth system are Johan Cruyff, Dennis Bergkamp, Frank de Boer and Wesley Sneijder. Ajax is a club that is not afraid to give young players an opportunity to start playing, and loves to see their youth players climb the ranks and debut in the first team. Former Ajax and Dutch national team midfielder and current Ajax Academy coach, Arnold Mühren, gives us his take on the Ajax  training Philosophy, football, and his time with our generation adidas international A.F.C. Ajax Select players.

We spent time with the A.F.C. Ajax Coach and former professional player to find out what sets the Ajax Academy a cut above the rest. Click to learn about:


  • Depart for Amsterdam, the Netherlands.


  • Arrive at Amsterdam Airport Schiphol in the Netherlands and transfer to accommodations.
  • Welcome presentation and free time to relax and adjust from the long journey. Preparations for A.F.C. Ajax Select Training Program.


  • A.F.C. Ajax Select Training Program. Morning and afternoon sessions with A.F.C. Ajax Academy coaches at the world famous De Toekomst training facility.


  • A.F.C. Ajax Select Training Program. Morning and afternoon sessions with A.F.C. Ajax Academy coaches at the world famous De Toekomst training facility.


  • Guided visit of A.F.C. Ajax’s Amsterdam ArenA.
  • Afternoon session with A.F.C. Ajax Academy coaches at the world famous De Toekomst training facility.

  • Attend an A.F.C. Ajax first team training session (subject to head coach’s discretion).
  • Competitive friendly game #1 vs. top Dutchclub team, most likely A.F.C. Ajax Academy team.


  • Guided visit of the city of Amsterdam, including a canal boat ride. Afternoon session with A.F.C.
  • Ajax Academy coaches at the De Toekomst training complex.


  • Competitive friendly game #2 vs. top Dutch club team, most likely AZ Alkmaar Academy team.
  • Attend a professional Eredivisie game (*optional and additional cost, subject to availability).


  • Depart from Amsterdam, the Netherlands.
This program includes:

  • 7 Nights accommodation in Amsterdam in a 3* or 4* hotel
  • Meal plan: Full board (breakfast, lunch and dinner)
  • Pre-arranged competitive matches against Dutch Academy opponents (playing time is not guaranteed and will be based on coaches’ technical decisions)
  • Training pitches and clinic sessions (as per itinerary)
  • 1-2 coaching sessions per day with A.F.C. Ajax Academy Coaches at A.F.C. Ajax’s world famous De Toekomst training facility
  • On site athletic physio during the A.F.C. Ajax Academy training sessions
  • Guided tour of A.F.C. Ajax’s De Toekomst training complex
  • Laundry for Players only (Uniforms, 3 loads)
  • Tour A.F.C. Ajax’s Amsterdam Arena Stadium, museum and megastore
  • Guided city tour of Amsterdam
  • All required ground transportation, including airport transfers
  • Supervisor with the team 24 hours a day
  • Comprehensive medical and cancellation insurance
  • generation adidas international promo product
  • Social media coverage during your training program

    * Roundtrip airfare is not included, but will be sourced for the group.

Please inquire for further information on these items:

  • Match tickets to professional games (subject to availability)
  • Additional items such as phone calls, beverages, and snacks
  • Admission fees to any cultural or leisure activities not listed in itinerary
  • Any other items not specified under the “Program Includes” section

Having the girls meeting the Real Madrid players was an unforgettable experience for them. Also training and staying at the top class facilities of the City of Futbol gave us the opportunity to really prepare for the season

Matt Yelton Head Coach -Lee University Women

On behalf of our son Hernan (Nanu) we would like to express our gratitude to you, because you went above and beyond when hurricane Irene caused the cancelation of the flights, keeping our kids from coming back home on time.

Laura Romer and Pablo Gelaf Parents