generation adidas Norcross Cup

The tournament

In 2017 this generation adidas tournament brought nearly 450 teams from around the U.S. to compete in Atlanta, Georgia. Hosted by UFA Norcross, a top adidas youth club, the tournament is played over the course of two days. Since 2015, the U16 boys supergroup has played for high stakes – the team trip of a lifetime to Madrid, Spain, including training with Real Madrid Foundation coaches at Real Madrid C.F.’s unrivalled training facilities at Real Madrid City. The 2017 tournament saw UFA Norcross lift the trophy, and they look forward to traveling in Spring 2018!

The 2016 U16 boys supergroup winner was CASL Black North, who spent 9 days in the beautiful Spanish capital city of Madrid. Check out their experience!

The partnership

The Norcross Cup is one of only two generation adidas tournaments in the U.S. Through this exclusive affiliation, the Norcross Cup is excited to announce an incredible benefit, offered to the winner of the U-16 Boys generation adidas bracket. The champion of the U-16 boys generation adidas bracket will be awarded a free landed program at one of the preeminent clubs in the world, Real Madrid C.F!

This program is organized and executed by generation adidas international, the premier international soccer travel company. As part of the expanded generation adidas grassroots campaign, generation adidas international emphasizes adidas’ role as the premier provider of elite developmental opportunities to U.S. clubs. adidas is committed to improved player development, and thus generation adidas international offers unique exposure to different coaching ideas and philosophies, styles of play, technical development, and tactical systems.

This program will include training with Real Madrid Foundation coaches, selected by the Real Madrid Academy Director, at the club’s state of the art facility, Real Madrid City in Madrid, Spain. The full program will also include competitive friendly matches, stadium and city tours, accommodation, meals, and the opportunity to attend a professional match (at optional and additional cost).

The history

This exciting award has been offered to the U-16 Boys generation adidas bracket winner at the Norcross Cup since our 2015 iteration.

• 2016 – CASL Black

• 2015 – UFA Norcross

Check out their Madrid team training experience here: