about us

our history

2002-03
2004-07
2008-10
2011-15
2016

2002-03

Our Birth…

Billy Hartman founded The International School of Soccer (ISOS).

German Arguelles founded eSoccer

Offices were established in Atlanta and Madrid.

Newcastle United was the first professional club partner (5 groups).

2004-07

Rebranding…

Agreement signed with adidas.

The ISOS rebranded to adidas International Training Program


Massive expansion…

Relationships established with Realmadrid Foundation, Chelsea, and Liverpool (10 groups).

Relationships established with Ajax, Bayer Munich, and Bayern Leverkusen (15 groups).

2007: adidas ITP established a relationship with MLS (Major League Soccer) (25 groups) and RFEF Spanish Soccer Federation (30 groups).

2008-10

Merging…

2008: adidas ITP and eSoccer merge their businesses. 

2008: Program expansion with Disney and Fluminense (35 groups).

2009: Program expansion to South Africa (40 groups).

2010: Program expansion with DFB German Soccer Federation (50 groups).

2011-15

Continued expansion…

2011: Specialty program to Women’s World Cup in Germany (60 groups).

2012: 10 year anniversary! 

2012: Program expansion with AC Milan.

2012: Office opened in Toronto (70 groups).

2014: Rebranding from adidas International Training Program to generation adidas international (85 groups).

2015: Specialty program to Women’s World Cup in Canada.

2015: Program expansion with Benfica and Real Sociedad (100 groups).

2016

Specialty programs expansion…

Specialty program to European Championship in France.

Potential program’s expansion with Manchester United, Juventus, Olympique Lyonnais, Valencia, and Anderlecht.

Our passion for what we do transfers into our programs

92%
positive feedback
680
teams traveled
2056
matches played
59
academies visited
3400
training sessions
13606
players trained

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