2018 United States Coaches Convention Highlight

This year’s edition of the United Soccer Coaches Convention, rebranded from its traditional title of NSCAA, was held in Philadelphia, PA from January 17 – 21. Coaches and all those that work in the soccer industry from around the United States and the world, joined together to learn about all things soccer and youth development.  Days were jam packed with educational sessions running the gamut from systems of play to functional training for goalkeepers to creating inclusive team environments. Event presenters included world-renowned coaches like Vicente del Bosque, and attendees included professional clubs and academy coaches, collegiate coaches, league and federation representatives, as well as representatives from youth organizations.

Our generation adidas international Program Managers and Marketing team attended, enjoying the opportunity to meet with some of our top adidas youth club partners to discuss 2018 and 2019 programs.

generation adidas international program managers and marketing team

In addition to discussing international team travel opportunities, we also met with several top adidas youth clubs about the opportunity to host a winter or summer Real Madrid Foundation Clinic in 2018. Andrés Mutaner Borrajo, External Relations Manager for the Real Madrid Foundation, attended these meetings with us.  We are proud to partner with the Real Madrid Foundation, the social arm of Real Madrid C.F. through which the club gives back to the community.

2018 marks the third year of our partnership with the Real Madrid Foundation operating clinics in the United States and Canada. However, this marks the fifteenth year that we have organized international team training programs to travel to Madrid and train at Real Madrid City. We are excited to see this collaboration grow, and the convention was a great opportunity to introduce our youth club partners to the partnership.

Our youth club partners meeting with the Real Madrid Foundation

Our Marketing team also took the opportunity to sit down for interviews with some of our adidas youth club partners.


Bob Spielmann with Bavarian SC and Kevin Flanagan with Carolina Rapids


Stay tuned for some new videos, outlining what a partnership with generation adidas international looks like!

Interested in a partnership with us? Contact us!

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